Alicia Keys and Keys Soulcare board-certified dermatologist Dr. Renée Snyder, have introduced It’s Like Skin 2-in-1 Concealer + Tint, a nourishing color-skincare hybrid.
 
Infused with Squalane and 2% Niacinamide, the 2-in-1 offering can be used as a spot concealer or all-over skin tint.
 
It’s Like Skin is available in 40 flexible shades for buildable, light-to-medium coverage.

Building on Keys Soulcare’s Successful Portfolio

The dermatologist-developed, non-comedogenic, clean formula was created to work with all skin types and is the latest offering that builds on the success of Make You color-skincare hybrids.
 
“It’s Like Skin is an extension of our multi-tasking best-sellers Let Me Glow Illuminating Serum and Truly Becoming Multi-Benefit Peptide Serum, which invite you to own your own vision of beauty,” said Kory Marchisotto, President, Keys Soulcare. “What’s unique about It’s Like Skin is that we created a color-skincare hybrid that places a high emphasis on skincare benefits with beautiful buildable color.”
 
It’s Like Skin is easy to apply with the oversized applicator for both precise and all-over application. Consumers can use their fingertips, or use the Keys Soulcare Natural Look Blur Brush and/or the Natural Beauty Makeup Sponge to blend. Repeat to build coverage as desired.

Affirmation on the Packaging

As with all Keys Soulcare offerings, It’s Like Skin has a dedicated affirmation on its packaging. The affirmation “I own my power” was written by Alicia to empower every individual in their beauty ritual.
 
“Keys Soulcare is an invitation to create your own beauty standard and be strong in your you. It’s Like Skin is an extension of this beautiful ethos,” added Marchisotto.

Campaign

It’s Like Skin will launch with a new campaign, “My Skin, My Power,” featuring Alicia Keys and a diverse group of Lightworkers sharing their skin stories. Developed by Alicia and shot by Olivia Malone, the campaign celebrates the connection between skin and soul, and the unique way It’s Like Skin serves so many different needs. 

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